Via David Hone's Archosaur Musings blog:
... it looks rather like this animal was buried and tried, and failed, to get out. The formation is apparently made up of aeolian (wind deposited) sediments, so this is not something that drowned or was buried in a river channel etc., but was trapped in a sandstorm, collapsing sand dune or something similar. The head is up and the body down, implying that it survived long enough to try and make an escape but never succeeded. There are, apparently (I’ve not seen them) a number of specimens like this in other collections, and I’d love to see if there are any studies on how often this thing happens now, though I dare say it’s an incredibly hard thing to find out.